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OUR STORY
The name Allure Au speaks to our brand ethos - to embody the powerfully and mysteriously attractive or fascinating. ‘Au’ is the scientific symbol for gold, signifying our unwavering commitment to elegance and quality.
Our namesake demonstrates our aims to stray away from the current fast fashion lingerie trends, and instead, opt for something more timeless and elegant.
After two years of research and trying out samples, a new project emerged. A brand that is *by women, for women*, ready to create the type of lingerie that will make every woman feel like a goddess. Allure Au was born.
GLOW LIKE GOLD
Allure Au Makes Lingerie That Redefines “Sexy,” But Also Brings It Back To Basics With Timeless Pieces That Look Just As Beautiful In The Bedroom Or Peeking Out Daringly Under A Blazer And Some High-Waisted Jeans.
It’s Time To Find Your Allure.
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