OPULENT, INTIMATE, ALLURING:
ALLURE AU, BEAUTY WITHOUT BOUNDARIES
A new, bold take on lingerie and intimates.
Allure Au Is A Brand Born From A Desire For Something Sexy, Timeless, And Difficult To Find At Modern Lingerie Shops. It Emerged From A Desire For Intimates That Were Sustainable, Soft, Sexy, And Classic.
OUR STORY
The Name Allure Au Speaks To Our Brand Ethos - To Embody The Powerfully And Mysteriously Attractive Or Fascinating. ‘Au’ Is The Scientific Symbol For Gold, Signifying Our Unwavering Commitment To Elegance And Quality.
Our Namesake Demonstrates Our Aims To Stray Away From The Current Fast Fashion Lingerie Trends, And Instead, Opt For Something More Timeless And Elegant.
After Two Years Of Research And Trying Out Samples, A New Project Emerged. A Brand That Is *By Women, For Women*, Ready To Create The Type Of Lingerie That Will Make Every Woman Feel Like A Goddess. Allure Au Was Born.
OUR FOUNDER
Three years ago, driven by a quest to discover lingerie that transcended trends and embraced enduring style, our founder Ally embarked on a personal mission. Her aim? To craft versatile intimates that seamlessly blend into the lifestyle of today's woman. With a fervent passion for intimate wear that has been cultivated over time, Ally sought to design pieces that effortlessly harmonize with our everyday wardrobes, redefining how lingerie can be integrated into our lives.
Ally’s main goal was to design each piece with care and focus on the idea that everyone deserves to feel sexy and stunning in their skin. Break free from “basic” and to unleash your allure.
Female-backed and owned, and with sustainability in mind, Allure Au makes lingerie for people who are empowered, confident, and classic. It’s lingerie for people who dare to be sexy and embrace their femininity.
With giving back in mind and a personal connection to the cause, $1 of every purchase will go towards the National Breast Cancer Foundation to continue the fight against Breast Cancer and raise awareness.
